Oceansole specializes in transforming flip-flops into art and functional products to raise awareness of ocean pollution. Creating these sculptures provides employment opportunities in a country with high unemployment rates while promoting environmental conservation. Their focus on community involvement extends to supporting men, women, youth, fishermen, and other entrepreneurs within their ecosystem. Through initiatives like paying for collected flip-flops and upcycling waste into products like mattresses, they prioritize community engagement, which is central to their business model and values.